According to statistics, my country's wet wipes industry continued to maintain an average annual growth rate of more than 10% from 2012 to 2019. In 2019, the market size of my country's wet wipes industry reached 8.78 billion yuan, a year-on-year increase of 13.73%.
Since the COVID-19 pandemic, non-woven protective products such as masks and disinfectant wipes have been improving in the market. It is expected that in the next few years, the global market demand for antibacterial wipes will continue to grow, and the wet wipes market is expected to win the second acceleration period of development.
1. Research shows that the demand for various disinfection products in various countries continues to increase
A study by "FutureMarketInsights" shows that antibacterial wipes are now not only widely used in hospitals and medical centers, but the demand in the home and business sectors is also growing.
The key factors highlighted in the report are
● By the end of 2020, the global antibacterial wipes market is expected to exceed USD 7 billion;
● During the forecast period, North America will become the world's main antibacterial wipes market after Europe;
● It is expected that South Asia will become a lucrative market and will grow at a relatively high compound annual growth rate;
● Research predicts that e-commerce penetration rate will become a key game changer in the market.
In addition, the model predicted by Euromonitor International Industry (assuming global GDP in the range of -7.5% to -5.5%) estimates that the value growth of global wipes may decline in 2020 and 2021. Emerging markets and developing markets are expected to be more affected than developed regions.
2. Medical disinfection wipes are more mature in the sub-industries abroad。
The wet wipes currently on the market can be roughly divided into two categories: one is ordinary sanitary wipes containing skin care ingredients; the other is disinfecting wet wipes that can disinfect other items.
From a global perspective, the wet wipes consumer market took the lead in North America, Western Europe and other developed countries. It is widely used in the surface disinfection of medical objects, baby hygiene and household daily care. It is gradually expanding to developing countries such as Asia-Pacific. It has now formed Europe and the United States. The market is mature and stable, and the Asia-Pacific market is poised for development.
In 2019, the total value of the global wet wipes and wet wipes market reached 109.4 billion yuan, and it is expected to grow to 168.6 billion yuan in 2026, with a compound annual growth rate (CAGR) of 6.3%.
3. Industry norms are gradually improved, and medical disinfection wipes companies benefit
Among all kinds of wet wipes, the microbiological testing requirements and testing indicators of disinfectant wipes are the most stringent, and the selection and addition of disinfectants need to be very cautious. Therefore, higher standards are set for the technical requirements and related production qualifications of manufacturers.
In recent years, the Chinese government has gradually formed a favorable environment for the development of the disposable sanitary products industry. For example, it has successively issued the "Outline of the 13th Five-Year Plan for National Economic and Social Development", "Made in China 2025", and "Light Industry Development Plan". (2016-2020)" and "Thirteenth Five-Year Development Plan for Industrial Textiles" and other development plans and national standards.
With the improvement of industry standards and the continuous increase in the total amount and proportion of government investment in medical and health care, the medical disinfection wipes industry will gradually mature. The natural advantages of medical disinfection wipes will enable it to replace liquid disinfectants in the field of hospital surface disinfection, and the penetration rate of medical disinfection wipes in domestic hospitals will increase significantly.
With the changes in consumer demand driven by the COVID-19 epidemic and the emergence of new health care methods, it has given the possibility of the development and popularization of disinfection products such as disinfection wipes. At the same time, countries have repeatedly emphasized the hygiene of the daily environment. The importance of cleaning to control the epidemic also provides an excellent development opportunity for disinfection products. Disinfecting wipes will be greatly improved in the application of medical institutions in the future. Related medical disinfection wipes manufacturers will also follow suit. The accelerated growth of market demand has led to an explosive period of performance.
