In recent years, our country's wet wipes industry has developed rapidly, and the growth rate far exceeds that of the world. At the same time, the outbreak of the epidemic at the end of 2019 has further stimulated the demand for wet wipes among the Chinese people, and the industry is expected to make further breakthroughs in the post-epidemic era.
The market growth rate far exceeds that of the world, and the growth rate of wet toilet paper exceeds 30%.
In recent years, the development of my country's wet wipes industry has been actively improving, and the market scale growth rate is much higher than that of the global wet wipes industry. In 2019, the market size of my country's wet wipes industry reached 8.78 billion yuan, with a compound growth rate of 13.16% from 2015 to 2019.
From the perspective of sub-categories, baby wipes occupy the main market share of my country’s wet wipes, accounting for more than half. At the same time, baby wipes have developed rapidly in recent years, approaching 15%. However, wet toilet paper products developed the fastest, with a growth rate of 33.68%.
The per capita consumption level of Chinese wet wipes is low, and the development space is large.
Compared with European and American countries, the per capita consumption level of wet wipes in my country is relatively low. The per capita consumption of wet wipes in Western European countries is 133.61 yuan/person, and the per capita consumption of wet wipes in the United States is 104.05 yuan/person. However, the per capita consumption level of wet wipes in my country is less than 5% of Western Europe's per capita consumption level, which is only 6.28 yuan/person. It can be seen that the penetration rate of wet wipes in my country is low, and the industry market has huge room for growth.
The wet wipes industry is expected to make further breakthroughs in the post-epidemic era.
On the other hand, the outbreak of the national epidemic at the end of 2019 has greatly stimulated the consumer demand for wet wipes. From January to May of 2020, the online sales of Ali wet wipes will be around 100 million yuan, and the sales in April 2020 will be as high as 132 million yuan, and the month-on-month growth rate will reach 113.63% in February 2020. The "new crown epidemic" is more serious than SARS in 2003, which has further intensified people's attention to health. At the same time, with the improvement of my country’s economy and the continuous improvement of residents’ spending power and willingness, companies continue to explore the manufacture of diversified wet wipes. The development prospects of my country’s wet wipes industry in the post-epidemic era are more clear. The market size is expected to reach 18.2 billion in 2025.
